aggressive

aggressive
aggressive ag‧gres‧sive [əˈgresɪv] adjective
1. an aggressive action uses direct and forceful methods in order to achieve the result that someone wants:

• aggressive marketing tactics to promote smoking among teenagers

• aggressive cost-cutting

• Aggressive buying from foreign investors has led the Nikkei's recent recovery.

2. an aggressive person or organization is very determined to be successful and achieve what they want:

• The company is struggling to fight off aggressive competitors.

* * *

aggressive UK US /əˈgresɪv/ adjective
► done in a very forceful and competitive way in order to gain an advantage: aggressive marketing/expansion/recruiting »

Through aggressive marketing in Europe and Asia, the company pulled in an extra $4.5 billion and doubled its share prices.

 aggressive campaigns/strategies/tactics »

Britain’s second largest water company is planning an aggressive campaign to win industrial and business customers from rivals.

► forceful, competitive, and determined to win or get what you want: »

Many banks have become more aggressive in making loans to boost revenue growth.

 »

The company has been losing market share for five years, primarily to aggressive competitors that have undercut the company on price.

► FINANCE used to describe investments that involve some risk or investors that take risks in order to gain the best results: aggressive funds/investments/trades »

He moved his money into more aggressive investments, including hedge funds and publicly traded stocks.

 »

aggressive buyers/sellers

aggressively /əˈgresɪvli/ adverb

Financial and business terms. 2012.

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Synonyms:
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Look at other dictionaries:

  • Aggressive — «Aggressive» Год основания 2006 год Расположение …   Википедия

  • Aggressive — Ag*gres sive, a. [Cf. F. agressif.] 1. Tending or disposed to aggress; having or showing determination and energetic pursuit of one s own ends at the expense of others or mindless of others needs or desires; characterized by aggression; making… …   The Collaborative International Dictionary of English

  • aggressive — 1 attacking, offensive (see base words at ATTACK n) Analogous words: invading, encroaching, trespassing (see TRESPASS vb) Antonyms: resisting: repelling 2 Aggressive, militant, assertive, self assertive, pushing, pushy are here compared as… …   New Dictionary of Synonyms

  • aggressive — 1. Note that it has two gs. 2. The modern commercial world has added the meanings ‘self assertive; energetic, enterprising’ to the word when it is applied to the techniques of marketing and salesmanship or to selling goods or services: • We are… …   Modern English usage

  • aggressive — [adj1] belligerent, hostile advancing, antipathetic, assailing, attacking, barbaric, bellicose, combative, contentious, destructive, disruptive, disturbing, encroaching, hawkish, intruding, intrusive, invading, martial, militant, offensive,… …   New thesaurus

  • aggressive — [ə gres′iv] adj. 1. aggressing or inclined to aggress; starting fights or quarrels 2. ready or willing to take issue or engage in direct action; militant 3. full of enterprise and initiative; bold and active; pushing 4. Psychiatry of or involving …   English World dictionary

  • aggressive — index contentious, disorderly, forcible, hostile, hot blooded, industrious, litigious, malevolent, obtrus …   Law dictionary

  • aggressive — (adj.) 1791, from L. aggress , pp. stem of aggredi (see AGGRESSION (Cf. aggression)) + IVE (Cf. ive). In psychological use from 1913, first in translations of Freud. Related: Aggressively; aggressiveness …   Etymology dictionary

  • aggressive — ► ADJECTIVE 1) characterized by or resulting from aggression. 2) unduly forceful. DERIVATIVES aggressively adverb aggressiveness noun …   English terms dictionary

  • aggressive — 01. Be careful; their dog can be quite [aggressive] at times. 02. Whenever my son watches violent television programs he becomes quite [aggressive]. 03. I hate [aggressive] people who approach me as soon as I walk into a store, and try to sell me …   Grammatical examples in English

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